Statistics

The Stats page shows your whole funnel for a selected date range, scoped strictly to your domains.

The funnel

Metric	Definition
Visits	Landing views (event-sourced).
Leads	Lead/registration-intent events.
Registrations	Players created.
FTD	First-time depositors (first-ever deposit in range).
Depositors	Unique players who deposited.
Deposits	Approved deposit count + volume.
Repeat deposits	Approved deposits that weren't a first deposit.

Money & efficiency

• Avg deposit, ARPU (per registration), ARPPU (per paying player).
• Conversion rates: visit→reg, reg→dep, visit→dep.
• Your earnings for the range, plus the lifecycle split (pending / in-flight / paid).

Earnings figures require the View earnings permission — team members without it (e.g. support) see the funnel and traffic quality, but no money rows.

Breakdowns (pivots)

Slice the same funnel by any acquisition dimension:

• Sub ID (click id), utm_source, utm_campaign, utm_medium, utm_content
• Geo, Domain, Landing variant

Each row carries registrations, FTD, depositors, deposits, volume, ARPPU and reg→dep CR. A weekday × hour heatmap surfaces your best windows. Everything is exportable to CSV, and the same data is available programmatically — see GET /v1/stats and /v1/stats/breakdown.

note

Statistics show your acquisition performance and your earnings. Platform-side margin figures (gross gaming revenue, net) are intentionally not exposed to partners.