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Campaigns & bonuses

A campaign code is your {promo} attribution key. Append it to landing links as ?promo=CODE; every player who registers with it is tagged with that campaign forever, and your stats can be broken down per code.

Why codes (in addition to sub IDs)

  • Sub IDs (subid, sub2…) come from your tracker and identify clicks.
  • Campaign codes are product-level: they survive hops where query params get lost (e.g. a Telegram-bot funnel re-opening the site) and can carry a signup bonus.

Use both: sub IDs for click-level reconciliation, codes for buyer/angle-level attribution and incentives.

Creating a code

Under Campaigns, hit + New campaign: pick a short code (letters/digits), a label for yourself, and optionally enable a bonus.

Signup bonuses

A code can grant a bonus at registration:

Reward typeWhat the player gets
FIXED_AMOUNTA fixed credit at signup.
FREE_BALANCEA free-play credit at signup.
PERCENT_OF_DEPOSITA percentage boost applied when the player deposits.

Each reward is credited to either the demo or real balance (you pick when creating the code). Platform governance applies — your account has caps for the max percent and max fixed amount, and bonuses can be disabled account-wide by your manager. The form validates against your caps as you type.

:::tip Bonus codes as an angle "Use code X for a bonus" is a creative angle in itself — it gives the ad a concrete call to action and lets you A/B different bonus sizes across campaigns without touching the landing. :::

Redemptions

The Bonuses page lists every bonus redemption on your codes: who redeemed, what was granted, when. Use it to sanity-check that a promo push actually landed.