Introduction
LastDrop is a real-time prize-pool game: players deposit into a live pool and the last deposit before the timer expires wins it. As a partner (media buyer) you drive traffic to your own branded domains on the platform and earn on the players you bring.
This documentation covers everything you work with:
- The game — how LastDrop works from the player's point of view, so you can write ad copy and landings that convert.
- The partner portal — manage domains, campaigns, postbacks, view stats, support players, and track payouts.
- The partner API — pull your own funnel, leads, conversions and earnings into your own systems (trackers, dashboards, Meta CAPI).
Core concepts
- Domain — a hostname you connect to the platform. It serves your branded game/landing and anchors all attribution: every player who registers there belongs to you.
- Campaign code — your
{promo}attribution key. Mint codes per buyer/angle to split stats inside a domain. - Lead — a registered player on one of your domains, captured the moment they enter the funnel, with their full traffic attribution.
- Conversion — a funnel event you optimize on: a
registrationor an approveddeposit. - Click ID / sub IDs — your tracker's identifiers (
subid,sub2,sub3,utm_*) captured from the landing URL and echoed back on every conversion so you can reconcile. - Postback — a server-to-server HTTP call we fire to your tracker the moment a conversion happens (Keitaro, Binom, RedTrack, Voluum, custom).
- Earnings — what you accrue on your traffic (RevShare of net deposits), paid out in crypto.
Two ways to get your data
Push (postbacks) are best for real-time conversion tracking in your tracker. Pull (the API) is best for reconciliation, dashboards, and feeding conversion events into platforms like Meta Conversions API.
:::tip New here? Start with How the game works to understand what you're selling, then Getting started to connect your first domain, wire a postback, and grab your API key. :::